As part of the paint range review, I helped bring the new trade-focused proposition to life across the digital customer journey. My role included developing and animating paid media creative for Meta and DV360, as well as redesigning the Paint landing page to better support the campaign messaging and user needs.

I considered how customers would move from awareness through to the website, focusing on creating a more cohesive journey between the advertising, landing page content, product discovery and calls to action.