PLACEMAKERS PODIUM PICKS

I led the creative direction for the PlaceMakers x NZ Team Olympic partnership, developing a cohesive campaign identity aligned with brand guidelines. Delivered a full suite of in-store and digital assets, including the Podium Picks campaign, which started with the below logo lockup creation, and was rolled out as a video animation, social media, posters, pull-up banners, website banners, and a landing page design. The campaign drove customer engagement through interactive daily medal predictions.