Bath Co Various Projects
2017 – 2020
I worked at Bath Co for 2.5 years, from October 2017 to April 2020, supporting four bathroom and laundry brands: Michel César, a premium luxury bathroom range; VCBC, a quality New Zealand-made vanity range; Burlington, an English heritage brand; and Laundry, Bath Co’s in-house laundry systems range.
My role spanned catalogue design and production, email marketing, social media content and website updates, alongside showroom support. I worked across both creative development and technical product information to maintain consistent, engaging brand communications.
Urbis Magazine Advertisement
Catalogue Refresh
Refreshed the Michel César catalogue with an updated page layout and grid system, improving the presentation of the product range. I digitally enhanced existing bathroom imagery by adjusting vanity and wall colours and adding accessories, while managing technical specifications, product additions and corrections to ensure accuracy throughout.
Customer Onboarding Emails
Created a premium magazine advertisement for Michel César’s bathroom vanity range. I refined the typography and layout to achieve a sophisticated, high-end aesthetic, while retouching an existing product photograph to enhance the vanity’s colour and introduce complementary wall tones and carefully selected accessories. The result was a more contemporary, aspirational presentation aligned with the brand’s luxury positioning.
Developed a new series of customer onboarding emails, establishing the email marketing design and templates from scratch. The designs brought all four Bath Co brands together within a cohesive email framework while allowing each brand’s distinct identity and product offering to come through.
Bath Co welcome email creation