PLACEMAKERS TOOLS
WEBPAGE REFRESH

I was tasked with redesigning the outdated tools page (unchanged since 2021) to improve usability, accuracy, and visual impact. Elevated tool brands as hero elements, introduced interactive motion to create a more engaging experience and included quick ‘shop’ icons that were designed to be able to roll out to other product categories in future.

I delivered the refreshed design live ahead of the Tool Sale campaign, contributing to a noticeable uplift in page traffic and user engagement.